Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives

Book

Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives

Routledge

01/01/2002

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Title: Corporate and organizational identities
Contributors: Bertrand Moingeon (Editor)
Guillaume Soenen (Editor)
Contributors - without role: Bertrand Moingeon
Guillaume Soenen
Publisher: Routledge; London
Format: XVII-201 p.; ill.; 24 cm
Identifiers: 0-415-28204-7, 0-415-28205-5; 9917237809453
Academic Unit: emlyon business school
Language: English
Resource Type: Book
Local Fields: 469