Abstract
At IMD, our MBA students have the opportunity to work in teams on an International Consulting Project (ICP) supported by an IMD faculty member. The first stage of this project includes an in-depth industry analysis conducted with publicly available data. In this book, IMD provides an opportunity to examine 17 high-quality student summaries which cover a wide range of industries: fast-moving consumer goods, pharmaceuticals, heavyduty trucking, and manganese, to name few. Our synthesis across these industries provides insights into the industrial mega-trends which are shaping our business world.