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- Title
- L' anti bible du marketing et du management
- Creators
- Paul Millier (Author)
- Creators - without role
- Paul Millier
- Publisher
- Village mondial, Pearson Education France; Paris
- Format
- 1 vol. (VII-317 p.); ill., couv. ill. en coul.; 24 cm
- Identifiers
- 978-2-7440-6248-3; 9917223309453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book
- Local Fields
- 20248