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- Title
- Le marketing d'affaires
- Creators
- Bernard Cova (Author)Robert Salle (Author)
- Creators - without role
- Bernard CovaRobert Salle
- Series
- Fonctions de l'entreprise
- Publisher
- Dunod; Paris
- Edition
- 2e édition
- Format
- 1 vol. (VII-239 p.); ill.; 24 cm
- Identifiers
- 2-10-006738-9; 9917253909453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book
- Local Fields
- 6231