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Le marketing d'affaires: stratégies et méthodes pour vendre des projets ou des solutions
Bernard Cova
and
Robert Salle
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Fonctions de l'entreprise, Dunod
01/01/1999
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Title
Le marketing d'affaires
Creators
Bernard Cova (Author)
Robert Salle (Author)
Creators - without role
Bernard Cova
Robert Salle
Series
Fonctions de l'entreprise
Publisher
Dunod; Paris
Format
1 vol. (VIII-231 p.); ill.; 24 cm
Identifiers
2-10-004012-X; 9917876509453
Academic Unit
emlyon business school
Language
French
Resource Type
Book
Local Fields
28248
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