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- Title
- Marketing et résistance(s) des consommateurs
- Contributors
- Dominique Roux (Editor)Isabelle Fontaine (Editor)Sandrine Hollet-Haudebert (Editor)Laure Lavorata (Editor)Éric J. Arnould (Author of introduction, etc.)
- Contributors - without role
- Dominique RouxIsabelle FontaineSandrine Hollet-HaudebertLaure LavorataÉric J. Arnould
- Series
- Recherche en gestion
- Publisher
- Economica; Paris
- Format
- 1 vol. (256 p.); ill.; 24 cm
- Number of pages
- 1 vol. (256 p.); ill.; 24 cm
- Identifiers
- 978-2-7178-5757-3; 9917912709453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book
- Local Fields
- 30768