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- Title
- Marketing industriel, strategies et mise en oeuvre
- Creators
- Daniel Michel (Author)Robert Salle (Author)Jean-Paul Valla (Author)
- Creators - without role
- Daniel MichelRobert SalleJean-Paul Valla
- Series
- Gestion
- Publisher
- Economica; Paris
- Format
- 588 p.
- Number of pages
- 588 p.
- Identifiers
- 2-7178-3151-7; 9917323609453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book
- Local Fields
- 103747