Metrics
1 Record Views
- Title
- Marketing
- Creators
- Gilles Marion (Author)François Mayaux (Author)Daniel Michel (Author)Philippe Portier (Author)Robert Revat (Author)
- Creators - without role
- Gilles MarionFrançois MayauxDaniel MichelPhilippe PortierRobert Revat
- Publisher
- Editions d'Organisation; Paris
- Edition
- 2e édition
- Format
- 1 vol. (508 p.); graph., tabl.; 24 cm
- Number of pages
- 1 vol. (508 p.); graph., tabl.; 24 cm
- Identifiers
- 2-7081-2213-4; 9917868609453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book
- Local Fields
- 27329