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1 Record Views
- Title
- Marketing the unknown
- Creators
- Paul Millier (Author)
- Creators - without role
- Paul Millier
- Publisher
- John Wiley & Sons; Chichester
- Format
- 1 vol. (viii, 240 p.); ill.; 24 cm
- Number of pages
- 1 vol. (viii, 240 p.); ill.; 24 cm
- Identifiers
- 0-471-98621-6; 9918107209453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book
- Local Fields
- 29810