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- Title
- Perspectives on marketing management. volume 3
- Creators
- Michael J. Baker (Author)Gilles Marion (Author)
- Creators - without role
- Michael J. BakerGilles Marion
- Publisher
- John Wiley & Sons; Chichester, New York
- Format
- 429 p.
- Number of pages
- 429 p.
- Identifiers
- 0-471-93827-0; 9917492209453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book
- Local Fields
- 8684