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Stratégie et marketing de l'innovation technologique : créer les marchés de demain
Paul Millier
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Fonctions de l'entreprise, Dunod, 3ème édition
29/06/2011
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Title
Stratégie et marketing de l'innovation technologique : créer les marchés de demain
Creators
Paul Millier (Author)
Series
Fonctions de l'entreprise
Publisher
Dunod; Paris
Edition
3ème édition
Format
1 vol. (XI-273 p.); ill., graph., tabl., ill., couv. ill. en coul.; 24 cm
Number of pages
273
Identifiers
9782100557622; 9917441309453
Academic Unit
emlyon business school
Language
French
Resource Type
Book
Local Fields
267
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