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- Title
- Aluminium containers (business to business marketing international competition)
- Creators
- Robert Salle (Author)Daniel Michel (Author)
- Contributors
- Philip R. Cateora (Editor)Pervez N Ghauri (Editor)
- Creators - without role
- Robert SalleDaniel Michel
- Contributors - without role
- Philip R. CateoraPervez N Ghauri
- Publication Details
- International Marketing European Edition, pp.577-582
- Publisher
- Irwin R.D.; Burr Ridge
- Format
- 577-582 P.
- Identifiers
- 9918190309453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 104074