B2B distribution: A resource / activity perspective

Book chapter

Variations sur la consommation et la distribution: Individus, expériences, systèmes, pp.389-394

Presses Universitaires de Provence

15/06/2022

Abstract

B2B distribution

ARA model

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Title: B2B distribution
Creators: Catherine Pardo (Author)
Contributors: Véronique Des Garets (Editor)
Gilles Paché (Editor)
Publication Details: Variations sur la consommation et la distribution: Individus, expériences, systèmes, pp.389-394
Publisher: Presses Universitaires de Provence; Aix-en-Provence
Format: 389-394 p.
Identifiers: 9917874909453
Academic Unit: Lifestyle; Department of Marketing
Language: French
Resource Type: Book chapter
Local Fields: 718912