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- Title
- Barbie: Growing Pains as the American Girl Goes Global
- Creators
- Michel Phan (Author)
- Contributors
- Warren J. Keegan (Editor)Mark C. Green (Editor)
- Creators - without role
- Michel Phan
- Contributors - without role
- Warren J. KeeganMark C. Green
- Publication Details
- Global Marketing, pp.143-145
- Publisher
- Pearson; Boston
- Format
- 143-145 P.
- Identifiers
- 9918207109453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 91643