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- Title
- Case study 7: Global Brand Strategies and Local Meaning Making
- Creators
- Joonas Rokka (Author)Hanna-Kaisa Desavelle (Author)
- Contributors
- Michael R. Solomon (Editor)Gary J. Bamossy (Editor)Søren Askegaard (Editor)Margaret K. Hogg (Editor)
- Creators - without role
- Joonas RokkaHanna-Kaisa Desavelle
- Contributors - without role
- Michael R. SolomonGary J. BamossySøren AskegaardMargaret K. Hogg
- Publication Details
- Consumer Behaviour: European Perspective, pp.235-238
- Publisher
- Pitman Pub.; London
- Edition
- 4th edition
- Format
- 235-238 p.
- Identifiers
- 9917291409453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 205399