Digital Marketing

Book chapter

Margherita Pagani, Stefano Pace and Silvia Vianello

Marketing Management: Progettare e generare valore per il cliente, pp.763-785

Egea

01/09/2011

Metrics

1 Record Views

Title: Digital Marketing
Creators: Margherita Pagani (Author)
Stefano Pace (Author)
Silvia Vianello (Author)
Contributors: Enrico Valdani (Editor)
Creators - without role: Margherita Pagani
Stefano Pace
Silvia Vianello
Contributors - without role: Enrico Valdani
Publication Details: Marketing Management: Progettare e generare valore per il cliente, pp.763-785
Publisher: Egea; Milano
Format: 763-785 P.
Identifiers: 9917836209453
Academic Unit: emlyon business school
Language: Italian
Resource Type: Book chapter
Local Fields: 95539