Ethical Sakes the new marketing ingredient: the New Marketing Ingredient

Book chapter

Bernard Fernandez, Jean-Paul Flipo and Fred Seidel

Marketing Management: International Perspectives, pp.159-166

Vijay Nicole Imprints

01/01/2006

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Title: Ethical Sakes the new marketing ingredient
Creators: Bernard Fernandez (Author)
Jean-Paul Flipo (Author)
Fred Seidel (Author)
Contributors: Senam Raju (Editor)
Dominique Xardel (Editor)
Creators - without role: Bernard Fernandez
Jean-Paul Flipo
Fred Seidel
Contributors - without role: Senam Raju
Dominique Xardel
Publication Details: Marketing Management: International Perspectives, pp.159-166
Publisher: Vijay Nicole Imprints; Chennai
Format: 159-166 P.
Identifiers: 9917753209453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 105279