Abstract
Upcycling becomes increasingly essential in the fashion industry, primarily when about 4/5th of all textiles are directed to landfills worldwide. One young social entrepreneur, Yasin, decided to tackle the challenges involved with the dramatically increasing textile waste in Turkey, while simultaneously empowering rural females through its upcycling production process. The presented case introduces Chapputz in its endeavor as a fashion accessory brand developed via the upcycling of throwaway clothes, which followed the traditional Nomadic weaving practice.