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1 Record Views
- Title
- From Mille lire to Mille et Une Nuits
- Creators
- Benoît Heilbrunn (Author)
- Contributors
- Gerrit Antonides (Editor)Willem Frederik van Raaij (Editor)
- Creators - without role
- Benoît Heilbrunn
- Contributors - without role
- Gerrit AntonidesWillem Frederik van Raaij
- Publication Details
- Consumer Behavior: A European Perspective
- Publisher
- Financial Times Management, Prentice-Hall; Harlow
- Identifiers
- 9917888409453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 104103