Abstract
"The concept of glocalism, that is, the need for an organization to respond strategically to both global and local forces, imposes that local organizations take global trends into consideration, and organizations that aim for a global outreach remain somewhat constrained by their local roots. This tension, which academic institutions navigate very diversely, translates in the classroom, in particular for academic nomads (a global element placed in a more-or-less local environment). Glocalism requires not only to adapt to the culture of the audience but also to tailor both pedagogical approach and course content to the public. We therefore propose a three-dimension model, based on negotiation’s “who–what–how” model, to help instructors maximize their impact in the different classrooms they will visit."