Governing firms, shaping markets: the role of calculative devices

Book chapter

Frank Azimont

Reconnecting marketing to markets, pp.94-116

Oxford University Press

01/12/2010

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Title: Governing firms, shaping markets
Creators: Frank Azimont (Author)
Contributors: Luis Araujo (Editor)
John Finch (Editor)
Hans Kjellberg (Editor)
Creators - without role: Frank Azimont
Contributors - without role: Luis Araujo
John Finch
Hans Kjellberg
Publication Details: Reconnecting marketing to markets, pp.94-116
Publisher: Oxford University Press; Oxford
Format: 94-116 P.
Identifiers: 9917825009453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 84386