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14 Record Views
- Title
- Identity-based luxury brand management
- Creators
- Klaus Heine (Author)Michel Phan (Author)Vera Waldschmidt (Author)
- Contributors
- Benjamin Berghaus (Editor)Günter Muller-Stewens (Editor)Sven Reinecke (Editor)
- Publication Details
- The Management of Luxury: A practitioner's handbook, pp.83-98
- Publisher
- Kogan Page; London
- Format
- 83-98 P.
- Identifiers
- 9917567709453
- Academic Unit
- Department of Marketing
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 98333