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1 Record Views
- Title
- Interkulturelles Marketing im europäischen Kontext
- Creators
- Fred Seidel (Author)
- Contributors
- Christian Scholz (Editor)Joachim Zentes (Editor)
- Creators - without role
- Fred Seidel
- Contributors - without role
- Christian ScholzJoachim Zentes
- Publication Details
- Strategisches Euromanagement
- Publisher
- Schäffer-Poeschel; Stuttgart
- Identifiers
- 9918077209453
- Academic Unit
- emlyon business school
- Language
- German
- Resource Type
- Book chapter
- Local Fields
- 104993