- Title
- Introduction: Framing the Field of Luxury Branding
- Creators
- Klaus HEINE (Corresponding Author) - emlyon business schoolMichel PHAN (Contributor) - emlyon business schoolIan Phau (Contributor) - Curtin UniversityMarie-Cécile Cervellon (Contributor) - EDHEC Business SchoolEunju Ko (Contributor) - Yonsei University
- Contributors
- Klaus HEINE (Editor) - emlyon business schoolMichel PHAN (Editor) - emlyon business schoolMarie-Cécile Cervellon (Editor) - EDHEC Business SchoolIan Phau (Editor) - Curtin UniversityEunju Ko (Editor) - Yonsei University
- Publication Details
- The SAGE handbook of luxury brand management and marketing
- Publisher
- Sage
- Identifiers
- 9924063509453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Book chapter
Book chapter
Introduction: Framing the Field of Luxury Branding
The SAGE handbook of luxury brand management and marketing
Sage
01/05/2026
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20250909 Luxury Handbook_Introduction_FINAL426.67 kB
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