Introduction: Framing the Field of Luxury Branding

Book chapter

Peer reviewed

Klaus HEINE, Michel PHAN, Ian Phau, Marie-Cécile Cervellon and Eunju Ko

The Sage Handbook of Luxury Brand Management and Marketing

Sage

01/05/2026

Abstract

luxury

luxury branding

luxury research

branding

pdf

20250909 Luxury Handbook_Introduction_FINAL426.67 kB

Restricted Access

url

Available at emlyon libraryView

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Title: Introduction: Framing the Field of Luxury Branding
Creators: Klaus HEINE (Corresponding Author) - emlyon business school
Michel PHAN (Contributor) - emlyon business school
Ian Phau (Contributor) - Curtin University
Marie-Cécile Cervellon (Contributor) - EDHEC Business School
Eunju Ko (Contributor) - Yonsei University
Contributors: Klaus HEINE (Editor) - emlyon business school
Michel PHAN (Editor) - emlyon business school
Marie-Cécile Cervellon (Editor) - EDHEC Business School
Ian Phau (Editor) - Curtin University
Eunju Ko (Editor) - Yonsei University
Publication Details: The Sage Handbook of Luxury Brand Management and Marketing
Publisher: Sage
Identifiers: 9924063509453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Book chapter