Book chapter

Introduction

Selcen Öztürkcan and Elif Yolbulan Okan

Marketing Management in Turkey, pp.3-8

Marketing in Emerging Markets, Emerald

30/07/2018

DOI: https://doi.org/10.1108/978-1-78714-557-320181002

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Title: Introduction
Creators: Selcen Öztürkcan (Author)
Elif Yolbulan Okan (Author)
Contributors: Selcen Öztürkcan (Editor)
Elif Yolbulan Okan (Editor)
Publication Details: Marketing Management in Turkey, pp.3-8
Series: Marketing in Emerging Markets
Publisher: Emerald; Bingley
Format: 3-8 p.
Identifiers: 9917975109453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 555527