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- Title
- Key Account Management in the Industrial Field
- Creators
- Catherine Pardo (Author)
- Contributors
- Partha Sarathy (Editor)A. Balakhrishna (Editor)
- Publication Details
- Key Accounts Management, Concepts and Applications, pp.111-131
- Publisher
- ICFAI University Press; Central Hope Town
- Format
- 111-131 P.
- Identifiers
- 9917741009453
- Academic Unit
- Department of Marketing
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 105242