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12 Record Views
- Title
- Key account management in business markets
- Creators
- Björn Sven Ivens (Author)Catherine Pardo (Author)
- Contributors
- Diana Woodburn (Editor)Kevin Wilson (Editor)
- Publication Details
- Handbook of Strategic Account Management: A Comprehensive Resource, pp.191-204
- Publisher
- Wiley; Chichester
- Format
- 191-204 P.
- Identifiers
- 9917486909453
- Academic Unit
- Department of Marketing
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 98214