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1 Record Views
- Title
- La transformation des marchés
- Creators
- Gilles Marion (Author)
- Contributors
- Dominique Roux (Editor)
- Creators - without role
- Gilles Marion
- Contributors - without role
- Dominique Roux
- Publication Details
- Marketing et résistance(s) des consommateurs, pp.69-88
- Publisher
- Economica; Paris
- Format
- 69-88
- Identifiers
- 9917690409453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 80829