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11 Record Views
- Title
- Le marketing des services
- Creators
- Brigitte Auriacombe (Author)
- Contributors
- François Mayaux (Editor)Éric Vogler (Editor)
- Publication Details
- Ce que manager dans les services veut dire, pp.19-48
- Publisher
- Les Editions d'Organisation; Paris
- Format
- 19-48 P.
- Identifiers
- 9917891309453
- Academic Unit
- Department of Marketing
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 103821