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- Title
- Les concepts de relation et d'interaction au travers des divers champs du marketing
- Creators
- Gilles Marion (Author)
- Contributors
- R. Michon (Editor)C. Chebat (Editor)F. Colbert (Editor)
- Creators - without role
- Gilles Marion
- Contributors - without role
- R. MichonC. ChebatF. Colbert
- Publication Details
- Actes du 16 ième Congrès de l'AFM, pp.403-413
- Publisher
- AFM, Association Française du Marketing; Paris
- Format
- 403-413
- Identifiers
- 9917737709453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 104082