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INCIP_GED_FICJOINT_10664
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- Title
- Lier les résistances
- Creators
- Lionel Sitz (Author)
- Contributors
- Dominique Roux (Editor)
- Creators - without role
- Lionel Sitz
- Contributors - without role
- Dominique Roux
- Publication Details
- Marketing et résistance(s) des consommateurs, pp.89-106
- Publisher
- Economica; Paris
- Format
- 89-106 P.
- Identifiers
- 9917551309453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 81176