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Book chapter
Luxury Wine Marketing
Klaus Heine
,
Glyn Atwal
and
Zelal Ates
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Wine Business Management, pp.235-246
Pearson
01/10/2014
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Title
Luxury Wine Marketing
Creators
Klaus Heine (Author)
Glyn Atwal (Author)
Zelal Ates (Author)
Contributors
Steve Charters (Editor)
Jérôme Gallo (Editor)
Publication Details
Wine Business Management, pp.235-246
Publisher
Pearson; Paris
Format
235-246 P.
Identifiers
9917453309453
Academic Unit
Department of Marketing
Language
English
Resource Type
Book chapter
Local Fields
98337
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