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- Title
- Modifying the power balance in a high stakes industrial relationship
- Creators
- Florence Crespin-Mazet (Author)Catherine Pardo (Author)
- Contributors
- Michael J. Baker (Editor)
- Publication Details
- Perspectives on Marketing Management, pp.251-274
- Publisher
- John Wiley & Sons; Hoboken
- Format
- 251-274 P.
- Identifiers
- 9917954309453
- Academic Unit
- Department of Marketing
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 88584