Organizational buying behaviour

Book chapter

Organizational buying behaviour

Bernard Cova and Robert Salle

The Oxford Textbook of Marketing, pp.131-149

Oxford University Press

01/01/2000

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Title: Organizational buying behaviour
Creators: Bernard Cova (Author)
Robert Salle (Author)
Contributors: K. Blois (Editor)
Creators - without role: Bernard Cova
Robert Salle
Contributors - without role: K. Blois
Publication Details: The Oxford Textbook of Marketing, pp.131-149
Publisher: Oxford University Press; Oxford
Format: 131-149
Identifiers: 9917983709453
Academic Unit: emlyon business school
Language: French
Resource Type: Book chapter
Local Fields: 104094