PSA Peugeot-Citroën International Strategy and Organization

Book chapter

Roland Calori, Philippe Véry and Michel Berthelier

International Marketing Management. 6th ed., pp.946-964

Digital Publishing company

01/01/1999

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Title: PSA Peugeot-Citroën International Strategy and Organization
Creators: Roland Calori (Author)
Philippe Véry (Author)
Michel Berthelier (Author)
Contributors: Subhash C. Jain (Editor)
Creators - without role: Roland Calori
Philippe Véry
Michel Berthelier
Contributors - without role: Subhash C. Jain
Publication Details: International Marketing Management. 6th ed., pp.946-964
Publisher: Digital Publishing company
Format: 946-964 P.
Identifiers: 9917371009453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 104059