Metrics
24 Record Views
- Title
- Persönlichkeits-basiertes Luxusmarkenmanagement
- Creators
- Klaus Heine (Author)P. A. Herhoffer (Author)
- Contributors
- Werner M. Thieme (Editor)
- Publication Details
- Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung
- Publisher
- Springer; Wiesbaden
- Identifiers
- 9917333709453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- German
- Resource Type
- Book chapter
- Local Fields
- 203398