Portofolio of Supplier-Customer relationships

Book chapter

Robert Salle, Bernard Cova and Catherine Pardo

Getting Better at Sensemaking (Advances in Business Marketing and Purchasing), pp.419-442

Emerald

01/01/2000

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Title: Portofolio of Supplier-Customer relationships
Creators: Robert Salle (Author)
Bernard Cova (Author)
Catherine Pardo (Author)
Contributors: Arch G. Woodside (Editor)
Publication Details: Getting Better at Sensemaking (Advances in Business Marketing and Purchasing), pp.419-442
Publisher: Emerald; Leeds
Format: 419-442 P.
Identifiers: 9917861909453
Academic Unit: Department of Marketing
Language: English
Resource Type: Book chapter
Local Fields: 104091