Metrics
12 Record Views
- Title
- Programmatic Authenticity
- Creators
- Søren Askegaard (Author)Dannie Kjeldgaard (Author)Éric J. Arnould (Author)
- Contributors
- Adriana Campelo (Editor)
- Publication Details
- Handbook on Place Branding and Marketing, pp.108-123
- Publisher
- Edward Elgar; Cheltenham
- Format
- 108-123 p.
- Identifiers
- 9917554209453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 215787