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- Title
- Répondre au client mécontent
- Creators
- Brigitte Auriacombe (Author)
- Contributors
- Véronique Cova (Editor)
- Publication Details
- Sarabande des hot topics en Marketing, pp.81-90
- Series
- Travail et gouvernance
- Publisher
- Presses Universitaires de Provence; Aix-en-Provence
- Format
- 81-90 p.
- Identifiers
- 9917691309453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 735371