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- Title
- Regional affiliations
- Creators
- Delphine Dion (Author)Lionel Sitz (Author)
- Contributors
- Lisa Peñaloza (Editor)Nil Toulouse (Editor)Luca M. Visconti (Editor)
- Creators - without role
- Delphine DionLionel Sitz
- Contributors - without role
- Lisa PeñalozaNil ToulouseLuca M. Visconti
- Publication Details
- Marketing Management: A Cultural Perspective, pp.60-77
- Publisher
- Routledge; New York
- Format
- 60-77 P.
- Identifiers
- 9917614209453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 83806