Abstract
Located in South Eastern Europe, Republic of Serbia, as the Belt and Road Initiative country, is on its path toward European Union (EU). Formation of the first Serbian country happened under the rule of Nemanjić dynasty in the twelfthth century (Serbia.com, 2017). Today, Serbia is considered a developing country with 59% urban population with 62.8% of households who have Internet access (Stefanovic, Marjanovic, Delić, Culibrk, & Lalic, 2016).