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21 Record Views
- Title
- Stratégie de marque dans les services de transport
- Creators
- Brigitte Auriacombe (Author)Lionel Sitz (Author)Rémi Guers (Author)
- Contributors
- Madeleine Besson (Editor)Lyvie Guéret-Talon (Editor)Marianne Abramovici (Editor)
- Publication Details
- Le cas des services : Recueil de cas en management et marketing des services
- Publisher
- Éd. EMS, Management & société; Caen
- Identifiers
- 9917404409453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- 98816