Sustainable branding in global fast-fashion: Consumers' and distant supply chain stakeholders' solidarity via social media

Book chapter

Selcen Öztürkcan

Dealing with Socially Responsible Consumers, pp.299-314

Springer

01/01/2023

Abstract

Sustainable branding

global fast-fashion

stakeholder solidarity

social media

Inditex

Zara

Bravo Tekstil

12 Record Views

Title: Sustainable branding in global fast-fashion
Creators: Selcen Öztürkcan (Author)
Contributors: Jishnu Bhattacharya (Editor)
M. S. Balaji (Editor)
Yangyang Jiang (Editor)
Jaylan Azer (Editor)
Chandana Hewege (Editor)
Publication Details: Dealing with Socially Responsible Consumers, pp.299-314
Publisher: Springer; Singapore
Format: 299-314 p.
Identifiers: 9918191509453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 561639