Sustaining Competitive Advantage: Turk Telekom

Book chapter

Open access

Selcen Öztürkcan and Burcu Gümüş

Strategic Marketing: Creating Competitive Advantage, pp.519-525

Oxford University Press

01/01/2015

Files and links (1)

pdf

'Sustaining Competitive Advantage Turk Telekom'Download View

Open Access

22 File views/ downloads

15 Record Views

Title: Sustaining Competitive Advantage
Creators: Selcen Öztürkcan (Author)
Burcu Gümüş (Author)
Contributors: Douglas West (Editor)
John Battice Ford (Editor)
Essam Ibrahim (Editor)
Publication Details: Strategic Marketing: Creating Competitive Advantage, pp.519-525
Publisher: Oxford University Press; Oxford
Format: 519-525 p.
Identifiers: 9917825809453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 555537