Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes

Book chapter

Klaus Heine, Katharina Kübrich and Jaihak Chung

Market Entry in China: Case Studies on Strategy, Marketing, and Branding, pp.107-120

Springer

01/05/2016

Metrics

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Title: Take the Opportunity to Pilfer a Goat
Creators: Klaus Heine (Author)
Katharina Kübrich (Author)
Jaihak Chung (Author)
Contributors: Christiane Prange (Editor)
Publication Details: Market Entry in China: Case Studies on Strategy, Marketing, and Branding, pp.107-120
Publisher: Springer; Cham
Format: 107-120 p.
Identifiers: 9917351709453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Book chapter
Local Fields: 203404