Abstract
In this chapter, we suggest links between previous and future research into the psychology, more specifically the motivation of entrepreneurs using a self-regulation perspective. Recent research in work motivation has shifted its focus from the single concept of goal setting and intentions towards a broader understanding of self-regulation processes (Diefendorff & Lord, 2008). Self-regulation, as we see it, is the capacity of individuals to guide their activities over time and across changing circumstances (Kanfer, 1990). We aim to incorporate this broader understanding into entrepreneurship research, as we believe it allows for a better understanding of the function and form of the entrepreneurial mindset. In addition, a self-regulation perspective permits integration of empirical findings about the dynamic nature of the entrepreneurial process, while keeping goal directed individuals as the central protagonists in that process.