Towards flexible anticipation: the challenge of project marketing

Book chapter

Bernard Cova, Florence Crespin-Mazet and Robert Salle

Perspectives on Marketing Management, pp.375-400

John Wiley & Sons

01/01/1993

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Title: Towards flexible anticipation
Creators: Bernard Cova (Author)
Florence Crespin-Mazet (Author)
Robert Salle (Author)
Contributors: Michael J. Baker (Editor)
Creators - without role: Bernard Cova
Florence Crespin-Mazet
Robert Salle
Contributors - without role: Michael J. Baker
Publication Details: Perspectives on Marketing Management, pp.375-400
Publisher: John Wiley & Sons; Hoboken
Format: 375-400 P.
Identifiers: 9917953709453
Academic Unit: emlyon business school
Language: English
Resource Type: Book chapter
Local Fields: 88585