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- Title
- Unpicking the Meaning of Value in Key Account Management
- Creators
- Catherine Pardo (Author)Stephan Henneberg (Author)Stefano Mouzas (Author)Peter Naudé (Author)
- Publication Details
- Key Accounts Management, Concepts and Applications, pp.10-27
- Publisher
- ICFAI University Press; Central Hope Town
- Format
- 10-27 P.
- Identifiers
- 9917739709453
- Academic Unit
- Department of Marketing
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 105245