Value dimensions and relationship postures in dyadic "key relationship programmes"

Book chapter

Stephan Henneberg, Catherine Pardo, Stefanos Mouzas and Peter Naudé

Handbook of Strategic Account Management: A Comprehensive Resource, pp.191-204

Wiley

01/03/2014

Metrics

12 Record Views

Title: Value dimensions and relationship postures in dyadic "key relationship programmes"
Creators: Stephan Henneberg (Author)
Catherine Pardo (Author)
Stefanos Mouzas (Author)
Peter Naudé (Author)
Contributors: Diana Woodburn (Editor)
Kevin Wilson (Editor)
Publication Details: Handbook of Strategic Account Management: A Comprehensive Resource, pp.191-204
Publisher: Wiley; Chichester
Format: 191-204 P.
Identifiers: 9917486609453
Academic Unit: Department of Marketing
Language: English
Resource Type: Book chapter
Local Fields: 98215