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Case_Jay-Z_CB_Solomon_2016
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- Title
- When Rapper Buys a Champagne House
- Creators
- Joonas Rokka (Author)Nacima Ourahmoune (Author)
- Contributors
- Michael R. Solomon (Editor)Gary J. Bamossy (Editor)Søren Askegaard (Editor)Margaret K. Hogg (Editor)
- Publication Details
- Consumer Behaviour: A European Perspective, pp.638-639
- Publisher
- Pearson; Harlow
- Edition
- 6th Edition
- Format
- 638-639 p.
- Identifiers
- 9917227509453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- 99090